![]() “The main issue we’re concerned about now as partners on Twitch is Twitch doing anything to our monetisation at all with no warning,” she said. Her goal today was just to get the word out that “this is a thing Twitch can do and will do.” For the time being, Siragusa isn’t sure exactly what she’s going to do or if she’s going to “fight” it. “If there’s anything advertisers hate next to porn, it’s gambling,” Siragusa said, also noting that Twitch regularly runs condom ads, suggesting that so-called “adult” subject matter is less of a problem when advertisers do it.Īll of this sets a troubling precedent. It’s not a huge leap to imagine advertisers might not love that, either. “It goes beyond ‘Yeah, doing something to thots!’ Like, if they continue doing this to people who aren’t ‘advertiser-friendly,’ it could affect a lot of people.”įor example, many high-profile streamers have dabbled in gambling while live. “It affects more than just hot tub streamers,” she said. “I’m lucky I’m diversified, but for people who aren’t, that’s a big portion they could be losing.”Īll of this feeds into an understandable concern: Who’s next? At this point, Siragusa also makes money from Instagram, OnlyFans, YouTube, and brand sponsors, among others, but she said that some other streamers aren’t so fortunate. Siragusa expressed gratitude and relief that she has diversified her sources of income beyond Twitch over the years, as ads represent a “significant” portion of the money she makes from the Amazon-owned platform. She also attempted to manually run an ad from her Twitch dashboard as an experiment, but when she clicked the button, nothing happened. No one expected it without communication, though. It’s them doing so without any clarification of what their guidelines are,” she said. She proceeded to go into further depth as to why she finds all of this so unsettling. ![]() Kotaku reached out to Twitch for more information, but as of this publishing, the company did not reply.ĭuring a stream shortly after she made the announcement, Siragusa - never one to miss an opportunity for a snarky punchline - sat in her hot tub while watching and reading other people’s reaction to her expulsion from Twitch’s ad pool. With characteristic opacity, the only thing Twitch made clear is that it is unclear whether or when my account can be reinstated.” “There is no known policy for what results in a streamer being put on this blacklist. “Many people complain about being ‘unclear,’ but at least there’s something to go by,” she wrote. Siragusa noted that there is “no communicated guideline” for any of this in Twitch’s rules. Earlier this year, a cybersecurity researcher discovered that Twitch is experimenting with “brand safety score” functionality that would, as Twitch later explained, “make sure ads are appropriately matched to the right communities on Twitch.” But Twitch has never exercised its power in this way before. ![]() She went on to describe the sudden, uncommunicated swiping of a tool from her money-making toolbelt as “alarming.” Twitch has theoretically always had the power to demonetize streamers as it sees fit - just like YouTube before it. I had to initiate the conversation after noticing, without any prior warning, all the ads revenue had disappeared from my channel analytics.” “Twitch didn’t reach out in any way whatsoever. ![]() “Yesterday I was informed that Twitch has indefinitely suspended advertising on my channel,” Siragusa wrote on Twitter today. Now Twitch has taken a different, arguably more damaging sort of action against the biggest streamer to participate in the meta. This has proven controversial despite Twitch noting to Kotaku and others that it’s not against the platform’s rules. Siragusa, already one of the more recognisable names on Twitch, has benefited tremendously from the so-called “hot tub meta,” in which swimsuit-clad streamers talk to their chats, play games, and perform other activities from hot tubs. As of now, she can no longer make money off ads on her channel. Kaitlyn “Amouranth” Siragusa is one of the most popular female streamers on Twitch. ![]()
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